Diversified product forms are giving consumers a menu of options to help them achieve their health goals.
With advances in formulation and stability, gummies aren’t just fun; they are a functional, sophisticated supplement format.
The energy drink and supplement market is adapting to consumer demand for products that address physical and mental fatigue.
The future of the category lies in innovations that deliver nutrient density without compromising taste or function.
Novel iron ingredients can address longstanding formulation and bioavailability challenges, helping the industry better address global insufficiency.
As more people prioritize their health, the supplement industry has vast opportunities to innovate and meet consumer needs.
Investments in serious clinical research on fermented wheat germ extract led to an unlikely partnership.
FDA, policymakers, and the industry should prioritize collaboration to establish evidence-based, transparent, and lawful regulatory structures.
A.J. Lanigan, chief formulator at BWH Labs, reviewed the benefits of yeast-derived beta-glucan from Saccharomyces cerevisiae.
